MARKETING AND BRAND GUIDE
MISSION
To promote public awareness and education on electrical safety, empowering communities to recognize and prevent hazards associated with power lines and electrical equipment.
VISION
Communities where every individual is informed and proactive in ensuring safety around electrical infrastructures, leading to a significant reduction in electrical accidents and enhanced public well-being.
POSITIONING STATEMENT
Brought to you in partnership with Northeast Power and its member-distribution cooperatives— Energizing Safety provides essential, hands‑on electrical safety education and resources. Unlike general public service safety campaigns, Energizing Safety delivers compelling live demonstrations and tailored materials that teach awareness around overhead power lines and substations. With an emphasis on awareness of power line obstructions such as grain bins and farm equipment. With our trusted cooperative network behind it, we’re committed to cultivating safety-minded rural communities—making safety not just a precaution, but a way of life.
Logomark
Brand primary logo
For use on print marketing and main branding
Brand Icon Logo
For use on various swag and merchandise
REGISTERED TRADEMARK
The Energizing Safety logo is a federally registered trademark of Northeast Missouri Electric Power Cooperative (Northeast Power). Unauthorized use, reproduction, or modification of the logo is strictly prohibited. The logo must be used in accordance with the guidelines set forth in this Brand and Marketing Guide to ensure consistency, brand integrity, and legal protection. All rights reserved.
TONE AND MESSAGING
The Energizing Safety brand voice is clear, direct and focused on education. Messaging is designed to be easy to understand, respectful of our audience’s experience and rooted in our role as a trusted safety resource. We communicate with purpose—providing information designed to help prevent accidents and reinforce a culture of safety across the communities we serve.
Voice Attributes:
- We maintain a professional tone without being clinical – We use plain language that avoids jargon and keeps safety messages accessible.
- We use active, purposeful language – Messaging is direct and actionable, encouraging people to take safety seriously and apply what they learn.